''Model Behaviour'' is a British television reality show which aired on Channel 4 in 2001 and 2002. The show featured a search for a new model with the winner securing a year's contract with a top

model agency A modeling agency is a company that represents fashion models, to work for the fashion industry. These agencies earn their income via commission, usually from the deal they make with the model and/or the head agency. The top agencies work with bi ...

. The programme was produced by

Princess Productions Princess Productions was a London-based television production company, formed by Henrietta Conrad and Sebastian Scott, which produced broadcast shows and pilots for all the major British broadcasters across a variety of genres, mainly specialisi ...

and was similar in format to

ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...

's '' Popstars'' in that it followed the fortunes of several individuals as they lived together and competed for the top prize. The first series followed five women who had been picked from thousands of applicants. The second series followed both male and female potential models. The 2001 series was won by Jenny Richards, a young mother from

South Wales South Wales ( cy, De Cymru) is a loosely defined region of Wales bordered by England to the east and mid Wales to the north. Generally considered to include the historic counties of Glamorgan and Monmouthshire, south Wales extends westwards ...

who won a year's contract with the

Premier Premier is a title for the head of government in central governments, state governments and local governments of some countries. A second in command to a premier is designated as a deputy premier. A premier will normally be a head of governm ...

agency. and went on to have a successful career as a catwalk model. The 2002 winners were South African Nathan Roberts, and Camilla Priest from

Sunderland Sunderland () is a port city in Tyne and Wear, England. It is the City of Sunderland's administrative centre and in the Historic counties of England, historic county of County of Durham, Durham. The city is from Newcastle-upon-Tyne and is on t ...

, who both won a year's contract with Select.

References

2001 British television series debuts 2002 British television series endings 2000s British reality television series Channel 4 original programming {{UK-reality-tv-prog-stub